The next chapter in the photographic story.
Xeno's story is rooted in photography. It started with revealing the Xeno light responsive technology through the device of a phone's flash. The most recent Xeno collection pushed boundaries by tapping into negative photography with the Xeno Negative lookbook. Now, Xeno Borealis presents: long exposure photography.
The only way to truly capture the Northern Lights Aurora Borealis is through long exposure photography. These ZX Flux's glow, they don't flash like previous Xeno releases. Through long exposure on-model photography, the human made Aurora Borealis lookbook is invented.
The third release in the XENO legacy, XENO Negative. No shoe photographs like XENO and at the core of photography is the negative.
Formed from the stencil-like sheet leftover from laser cut XENO styles, XENO Negative provides a waste-free footwear production process. The inverted shell is an innovation in the footwear industry, taking negative pieces to create something new.
The first release of XENO helped establish the creative that has lived on through four different releases over a years span. The creative has remained in a concrete world, always showcasing the shoes grounded with a natural light source revealing the XENO light responsive technology while creating a new photographic concept for on-model imagery.